Mahrajan Thaqafiy Arabiy 3.0 (MATA 3.0) was organized by Nadi Thaqafah from May 3 – May 5, 2016. As one of the faculty prime programs, it aimed to promote Arabic language proficiency among USIM undergraduates through various activities and competitions. It was also organized to enhance undergraduate communication skills, boost their language confidence, and create interactive learning opportunities as well as a rich Arabic language environment. MATA 3.0 drew participations from USIM undergraduates, as well as school students from Nilai. Among the activities and competitions done was Al-I’Ijaz Al-Qurani Forum, and Radio DJ competition.